The upside of living at the bottom tip of Africa is that we have been relatively sheltered from what has been going on in the global financial crisis. The downside is that we don’t get to meet people who live in Athens, Madrid, Istanbul, Paris, Cairo etc. so we often assume that everything there is perfect and that we alone have problems. This is by no means the case. It’s tough out there; the world has just emerged from the biggest economic crisis since 1929. I had a youngster complaining to me recently that he was struggling to find a job in South Africa. ‘Don’t give up,’ I replied. ‘It’ll get easier as the economy grows,’ which is all you can say, but that is the sad reality of the economic times we live in. There is an entire generation in Europe that is unemployed!
There are encouraging signs that the world is healing and that economies have bottomed. Compared to 18 months ago, the economic numbers – and hence the newspaper headlines – are ll improving. Interestingly, this is more the case in the developed world. The emerging world is still suffering the economic aftershocks of the recent withdrawal of investor flows, as well as the emotional trauma that comes with that. But then, it is simply our turn. For the first two or three years of the financial crisis, emerging markets were shielded, as Dr Ben Bernanke, Fed Chairman, kept them buoyant while the developed world struggled. Now the developed world is improving and this will ultimately drag the emerging world out of its misery.
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